Jeff Folckemer is a senior vice president of Hearst Newspapers and president of Media Services, and Affiliate Partners for LocalEdge, Hearst’s local digital marketing services. Folckemer is responsible for the growth of the National digital marketing products and services initiatives for Resellers and group operations. Jeff continues the revenue replacement strategy by having Resellers of Digital Marketing Services, Internet Services, and all of the Search Engine Marketing – SEM, Search Engine Optimization – SEO, Video, Social Media Management – SMM, Reputation Management, Mobile, Websites, Email Marketing, etc. all tied into one SSO Dashboard. This Dashboard is an application that also handles reporting, along with the ability to communicate product changes etc.

LocalEdge ( is launching its services in more than 70 markets with a focus on Search Engine Marketing and Search Engine Optimization, video, reputation management, websites and social media.

Formerly, Folckemer held the position of chief operating officer and senior vice president of White Directory Publishers. He joined White Directory in 1999 and was the company’s chief information officer when it was acquired by Hearst in 2004.

Folckemer was previously vice president of electronic data interchange services for Healtheon/WebMD.

He is a member of the Board of Directors of Metrix4Media, a Dallas-based Internet services company that focuses on Search Engine Marketing and Internet Marketing. Folckemer is also the president of Associated Publishing based in Abilene, Texas. He is a graduate of Canisius College.

LocalEdge contines to expand by white labeling the product suite. With a limit on how many QUALITY resellers that we bring into our mix, we feel we can help traditional businesses…….make the transition/transformation that will prepare them for what the next 5 years is going to bring!

Recently, Jeff Folckemer was interviewed by Google to discuss the strength of Hearst with Google.