Digital for 2015

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Sometimes we get so caught up in our Daily job, we forget to step back, and look at what is going on at your current job, and other companies in the same space. So I decided I would step back, and take a look! First and foremost: Print Yellow Pages, is still in heavy decline…. Read more »

Internet Team Work

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Wow! Had a great meeting with about 200 plus of my team members. We reviewed some company changes, profit sharing, and product plans. I have sent the decks to the managers to share with the team members. It was great to talk about SEM, and how it is evolving. Discussing how each employee is part… Read more »

Affiliate Usergroup Meeting on Digital Marketing Services

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2014 has kicked off with new Vigor. LocalEdge had Partners from Australia, New Zealand, Los Angelos, Chicago, Augusta, New York City, Arkansas, Connecticut, Dallas, San Francisco, and Topeka just to name a few places! We conducted a round table to reivew all the strategies that Hearst Newspapers, LocalEdge, and our Partners are implementing, using etc…. Read more »

How Digital Changes

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I am constantly amazed on how dynamic the Internet is and how it changes all facets of marketing, and advertising. I have watched companies fall because they focused on what worked for the last 30 years. Now, companies can fall if they focus on what worked 24 months ago! The Business community continues to gain… Read more »

Time to get a NEW Website from LocalEdge

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As we enter the second quarter of 2013, it is time to build a Responsive Website. Why you ask? The search engines, Google, Yahoo!, Bing all are looking at the main domain, and looking to see if your site is setup to be Mobile friendly. Many of the Web Site Grader’s don’t recognize Responsive, or… Read more »

Hearst Newspapers, LocalEdge, Tribune partner

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TRIBUNE PUBLISHING SIGNS PARTNERSHIP WITH HEARST’S LOCALEDGE™ TO PROVIDE BUSINESSES WITH DIGITAL MARKETING SERVICES  Chicago, IL and Buffalo, NY (April 3, 2013) – Tribune Publishing announced today that it is launching a new venture that will equip local, small to medium sized businesses with online marketing tools to attract new customers and generate additional revenue.  The new… Read more »

Content for Digital Marketing Services

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Content is what makes Digital Marketing Services work. If you take a look at a good online presence you always see good content. If you don’t, they will drop fast. Keeping the content fresh is also key. When you think about online presence, it is a combination of visibility, correct tags, good pictures, video, and… Read more »

Why Social?

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Well the question that continues to arise….do I need to be on Facebook, or Google+? The answer………….Both! Facebook has been dominating in the Social Media Management space, but never count Google out. Google now has over 500M users. While Facebook has over 1B, Google+ is moving very fast in a very short time period. The… Read more »

Internet advertising and Search matters

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Google, Yahoo!, Bing and Ask. You need them all, and you need to be on all of them. Why you ask? If you think about SEM, and SEO, and how people search – it is apparent that everyone searches differently. Some use Google exclusively, some use Bing, Yahoo!, or Ask. Some switch depending on how… Read more »

Hibu and YELL vs LocalEdge

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As the Digital age progresses, it is crystal clear, that Print Yellow Pages is on final life support. Hibu and YELL are following the fate of Supermedia, Dex, and AT&T yellow pages. Hibu/YELL will be bankrupt. Supermedia and DEX and delaying the second round of bankruptcy as long as possible by combining and reducung expenses…. Read more »