TRIBUNE PUBLISHING SIGNS PARTNERSHIP WITH HEARST’S LOCALEDGE™ TO PROVIDE BUSINESSES WITH DIGITAL MARKETING SERVICES
Chicago, IL and Buffalo, NY (April 3, 2013) – Tribune Publishing announced today that it is launching a new venture that will equip local, small to medium sized businesses with online marketing tools to attract new customers and generate additional revenue. The new digital initiative is being launched through a partnership with Hearst’s digital marketing company – LocalEdge.
Through the partnership, Tribune Publishing will provide local businesses with a full suite of digital marketing services designed to enhance online presence and target consumers while building loyalty through digital engagement with customers. Tribune publications that will be selling the LocalEdge services to interested companies include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, The Morning Call and Daily Press.
“Adding these online marketing solutions to Tribune’s current portfolio of products and services will allow us to offer effective marketing solutions to prospective clients in our markets” said Tony Hunter, CEO of Tribune Publishing.
The services to be offered include website design and hosting for desktop and mobile devices, online video, search engine marketing, search engine optimization, online reputation management, social media marketing and email/SMS text messaging services. A unique customer-facing dashboard will allow businesses to monitor their entire online campaign and measure the effectiveness of their marketing efforts through performance-based reporting. Local businesses will be featured more prominently and found more easily when and where customers are looking for them.
Mark Aldam, President of Hearst Newspapers Division said, “We are delighted to have the Tribune Newspapers as a partner in this venture. We trust this affiliation around the LocalEdge products and services will be equally as beneficial as many of our other collaborations have been for both Hearst and Tribune.”
About Tribune Company
TRIBUNE is one of the country’s leading multimedia companies, operating businesses in broadcasting, publishing and interactive. The company’s broadcasting group owns or operates 23 television stations, WGN America on national cable, the national multicast network Antenna TV and Chicago’s WGN-AM. In publishing, Tribune’s leading daily newspapers include the Los Angeles Times, Chicago Tribune, The Baltimore Sun, Sun Sentinel (South Florida), Orlando Sentinel, Hartford Courant, The Morning Call and Daily Press. Popular news and information websites complement Tribune’s print and broadcast properties and extend the company’s nationwide audience. Additional information about the Tribune Company can be found at Tribune.com or by following @TribuneCompany.
LocalEdge, A Hearst Media Services Company is A Division of the Hearst Corporation. A premier multi-media company leading the transition to web-based advertising for business, multi-media organizations and agencies, the organization has been in business for over 40 years and services customers nationwide.
Through the development of proprietary technology and partnerships with major search engines, social network sites and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers and business partners reach and interact with today’s consumer.
Through a single-sign-on customer dashboard, LocalEdge enables customers to access digital products and proof-of-performance reporting within Internet marketing campaigns. Management tools allow the customer to preview, update and customize content as well as review and monitor analytics. Additional information about LocalEdge can be found atLocalEdgeMedia.com or by following @LocalEdge.