Google, Yahoo!, Bing and Ask. You need them all, and you need to be on all of them. Why you ask? If you think about SEM, and SEO, and how people search – it is apparent that everyone searches differently. Some use Google exclusively, some use Bing, Yahoo!, or Ask. Some switch depending on how they feel for the day. Hence, you need them all. Now, when you think about what keywords that people use to search, that is different as well. Some will type one word searches, some will type two, three or full sentences. This makes Google, Yahoo!, Bing and Ask very important pieces of your Internet Marketing strategy.
When a Search is done, the results vary. Some will click the ad at the top and right – SEM or Search Engine Marketing. Others will only click the Natural/Organic listings – SEO or Search Engine Optimization.
When you advertise on the Internet, you want to cast a wide net to reach the largest possible audience. This is why you need to be on all search engines. Well, at the least Google, Yahoo, Bing and Ask. One and Done – is not the answer when you want to gain maximum market views. To reach local advertisers is important to have a holistic approach. Having a solid Digital Marketing Strategy, along with multiple products and services is how you get there.