As I have discussed over the past few years, Yellow Pages without Digital Marketing Services is basically dead. Today Dex One and SuperMedia announced plans to merge, creating an entity called Dex Media with roughly $3.1 billion in revenue, based on 2011 results, but pacing towards a 2.5 – 2.8B 2012 finish. The cost efficiencies with the combined company will help them transition out of print.
This is a move that Peter McDonald – CEO of Supermedia – will end up being the CEO of the new company. Congrats to Peter. The US market for Yellow Pages will end in 3 or less years. Converting to Digital is the only way this company can survive. As I continue to work on closing print, and converting to Digital Only markets, the competition will continue to grow in the Digital Space.