Jeff Folckemer, President & CEO of LocalEdge Renews Support for Police Athletic League

Tonawanda, NY (PRWEB) March 4, 2011 – Jeff Folckemer, President & CEO of LocalEdge, a Hearst Media Services Company, continues philanthropic care by renewing support for the Police Athletic League. Folckemer, a long-time supporter of this and many non-profit organizations throughout the areas in which LocalEdge (localedgemedia.com) conducts business, is excited about the company’s continued support benefiting our youth.

The Police Athletic League has been providing children with a safe, friendly environment for athletic, educational, recreational, and cultural activities.

More About Jeff Folckemer and LocalEdge:

Jeff Folckemer is responsible for the overall strategic direction of operations, product and partnership development. Folckemer joined LocalEdge in 1999 with the primary objective to transition the multimedia organization into a digital focused advertising provider. Continuing with this focus, Folckemer held the position of chief information officer in 2004 when the company was acquired by Hearst Corporation. In 2009 he began his current role as president and CEO introducing products such as search engine marketing, search engine optimization, social media management, online video, email and text marketing, reputation management, online display ads through behavioral targeting, and e-commerce to thousands of small and medium size businesses nationwide via http://www.localedgemedia.com.

In 2010, Folckemer was named Senior Vice President of Hearst Newspapers. Within his responsibilities, Folckemer works to shape and direct the newspaper division’s efforts to offer digital marketing products and services to its customers. In addition, Folckemer also advises Hearst on strategic investments that have included the purchase of Metrix4Media among other industry leading companies.

A seasoned executive with a track-record for growing high-tech companies, before joining LocalEdge, Folckemer held positions as Vice President at WebMD as well as Vice President at MedE America. Folckemer is a graduate of Canisius College.


Jeff Folckemer Named Sr. Vice President of Hearst Newspapers

NEW YORK, May 27, 2010 – Jeff Folckemer, president of Hearst Newspapers’ directories operations, was named to the additional title of senior vice president, Hearst Newspapers. The announcement, effective immediately, was made by Steven R. Swartz, president of Hearst Newspapers.

The new title reflects Folckemer’s growing role in shaping and directing the newspaper division’s efforts to offer digital marketing products and services to its customers. “Jeff is helping lead our efforts in digital marketing services across our directory and newspaper sales staffs,” Swartz said.

These services include search engine marketing and optimization, video advertising services, campaign tracking and analytical tools, and both social media and mobile advertising and marketing.

Folckemer will continue to run Hearst’s directories operations and will remain based in Buffalo, N.Y.

A graduate of Canisius College, Folckemer joined White Directory Publishers in 1999 and was the company’s chief information officer when it was acquired by Hearst in 2004. He became president and CEO of White Directory in 2009. Previously, Folckemer worked in sales and digital operations for companies such as BlueCross of Western New York and WebMD.

About Hearst Corporation
Hearst Corporation (www.hearst.com) is one of the nation’s largest diversified media companies. Its major interests include ownership of 15 daily and 38 weekly newspapers, including the Houston ChronicleSan Francisco ChronicleSan Antonio Express-News and Albany Times Union; nearly 200 magazines around the world, including Good Housekeeping, Cosmopolitan and O, The Oprah Magazine; 29 television stations, which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, History and ESPN; as well as business publishing, including a minority joint venture interest in Fitch Ratings; Internet businesses, television production, newspaper features distribution and real estate.


Jeff Folckemer Named President and CEO of White Directory Publishers

BUFFALO, NY, October 16, 2008 – Hearst Newspapers announced today that Jeff Folckemer, executive vice president and chief operating officer, White Directory Publishers, has been named president & CEO of the company. White Directory is one of the largest independent publishers of print and online yellow pages directories in the country. Hearst acquired White Directory from the Lewis family in 2004.

The announcement was made by George B. Irish, president, Hearst Newspapers. Folckemer will report to Steven R. Swartz, executive vice president, Hearst Newspapers. The appointment is effective January 1, 2009.

Folckemer will oversee both print and online revenue initiatives and business development for the company’s growing suite of local search products. He succeeds Richard D. Lewis who will serve in the role of publisher and consultant to the company for the final year of his employment agreement with Hearst.

Irish commented, “Jeff’s new role will enable him to continue innovating within the local search industry. Under his direction, White Directory launched industry-leading search engine marketing and video products. During his tenure as COO, the company more than doubled its digital revenue.”

“Rick Lewis and his family deserve much credit for building such a great business and for their contributions to the development of the independent yellow pages industry,” Irish added.

Folckemer has an extensive background in business strategy, technology and application integration. He has worked with, developed and designed high-end business solutions for Latpon Health Services, MedE America, WebMD, White Directory and Hearst. Prior to serving as COO of the company, Folckemer was chief information officer from 2006-2007, director of business development from 2001-2006, and vice president of Internet from 1999-2001. Prior to joining White Directory, he was an executive at Healtheon-WebMD.

Folckemer stated, “Serving in this capacity is a tremendous opportunity to lead a world-class local search company in print and online. I’m eager to continue serving our customers by expanding our current suite of products and providing them with a great return-on-investment for their advertising dollars.”

Shaping an industry since 1968, White Directory has been publishing the nationally-known, award-winning Talking Phone Book for 40 years and continues to connect buyers and sellers through its multi-media suite of print and digital products. The company publishes nearly 80 print directories in 11 states and provides Internet yellow pages, SEM, video and direct marketing solutions for its advertisers. Acquired by Hearst in 2004, White Directory also publishes 12 books under the Area-Wide brand in Texas.

Folckemer has served on the board of directors for Dallas-based Metrix4Media, a search engine marketing firm whose campaign management system helps small and medium-sized businesses attract and retain customers.

Hearst Newspapers is a division of Hearst Corporation (www.hearst.com), one of the nation’s largest diversified media companies. Its major interests include ownership of 16 daily and 49 weekly newspapers, including the San Francisco Chronicle, Houston Chronicle, and Albany Times Union; as well as interests in an additional 43 daily and 72 non-daily newspapers owned by MediaNews Group, which include the Denver Post and Salt Lake Tribune; nearly 200 magazines around the world, including Good Housekeeping, Cosmopolitan and O, The Oprah Magazine; 29 television stations through Hearst-Argyle Television (NYSE:HTV) which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, History and ESPN; as well as business publishing, including a minority joint venture interest in Fitch Ratings; Internet businesses; television production; newspaper features distribution; and real estate.