Jeff Folckemer is responsible for the overall strategic direction of operations, product and partnership development. Folckemer joined LocalEdge in 1999 with the primary objective to transition the multimedia organization into a digital focused advertising provider. Continuing with this focus, Folckemer held the position of chief information officer in 2004 when the company was acquired by Hearst Corporation. In 2009 he became CEO introducing products such as search engine marketing, search engine optimization, social media management, online video, email and text marketing, reputation management, online display ads through behavioral targeting, and e-commerce to thousands of small and medium size businesses nationwide.
In 2010, Folckemer was named Senior Vice President of Hearst Newspapers. Within his responsibilities, Folckemer works to shape and direct the newspaper division’s efforts to offer digital marketing products and services to its customers. In addition, Folckemer also advises Hearst on strategic investments that have included the purchase of Metrix4Media among other industry leading companies.
A seasoned executive with a track-record for growing high-tech companies, before joining LocalEdge, Folckemer held positions as Vice President at WebMD as well as Vice President at MedE America. Folckemer is a graduate of Canisius College.